Rules of the game

Use of residual materials or other sustainable materials and sewing accessories. The fabrics are processed in a way that is resource-saving. All clothing is made in the Basel studio.

From the moment of production, every work step is noted with the respective time expenditure. The hourly total of the garment is shown on the label and on the website. This is to raise awareness of the craft and the value of a garment.

The collections do not follow the traditional fashion calendar. The creative process and the production are fluid procedures which are shown when everything is finished. The idea is to get away from the outdated thinking where a garment is bound to a specific year and a season.