In 2004, by boe was started as a response to the increasing large demand for the specific pieces by Annika Inez which were being sold in the store: a delicate, feminine yet modern 14kt gold filled collection. By 2006 by boe was being sold at stores around the US, Europe and Japan. By boe continues to produce locally in NYC, working mostly with individual artisans, some of whom have been with us since the beginning. We use recycled and ethically sourced sterling silver and 14kt gold filled from US factories. For the past 7 years, we have made Brooklyn our home.